who
is who?
Define who is going to be visiting your site and
why:
- Use the list from previous step.
- Add as many groups you can think of –
categorize if the list becomes too long (i.e.
Buyers, Sellers, Dealers and Other).
- Write down the most important needs and
goals for each one.
- Have everyone rank the importance of
each audience and each need and goal for each
audience.
scenarios
Now comes the fun creative part. You tell a story
of your users to help you visualize the site and
its users.
The size of your project and number of audiences
determines how many user scenarios you will write;
usually three to six should be sufficient but
be prepared for more if need be (…or you
get into it).
Create a character for your user; give him a
name, a background, and a task to accomplish on
the site. Use a task from your list of needs and
goals. Then write a story about how the character
uses the site to complete the given task. Use
your imagination, push the limits. This will help
when defining content.
warning; this can be time consuming!
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